Monday 26th July 2021 - Acklam Car Centre has been presented the Innovation Award at the national Auto Trader Retailer Awards 2021
Based in Middlesbrough, Acklam Car Centre has beaten stiff competition from over 13,000 UK automotive retailers to receive the Innovation Award (50 -100 cars) at the 14th annual Auto Trader Retailer Awards. The Innovation Award is presented to retailers which have successfully introduced a strategic business initiative and demonstrated its impact on the company and was judged by an independent panel of senior executives from Google and Rightmove, as well as global media agency The Specialist Works, and the automotive executive search agency, Ennis & Co.
Now in its 14th year, the Auto Trader Retailer Awards celebrate the very best in automotive retailing; those brands that are pushing the standard of all aspects of the industry, including digital excellence, and a commitment to exceptional customer service. In total, 18 award winners were announced across seven categories during the awards ceremony. It was hosted by Auto Trader COO, Catherine Faiers, and sales directors Rebecca Clark and Darren Moon.
The winners of this year’s Auto Trader Retailer Awards were determined by a combination of in depth analysis of millions of data points, independent judging by a panel of experts, customer feedback and from the UK’s largest mystery shopping programme among auto retailers.
Speaking on their win, Chris Andrews said:“Our team has worked extremely hard over the past 18 months to operate safely and to improve the online car buying customer experience, through the unprecedented time of COVID-19. We’ve seen the business go from strength to strength and our videos have become a crucial part of the business, shaping who we are now, so we are delighted to be recognised as winners of AutoTrader’s Innovation Award 2021.”
Commenting on this year’s winner, Auto Trader’s Group Sales Director, Rebecca Clark, said:“The automotive industry is by nature, incredibly resilient, but we’ve been amazed at just how successful some retailers have been at adapting to the unprecedented challenges of COVID-19. We’ve seen examples of businesses who have truly gone the extra mile to respond to changing consumer behaviour and expectations, not just making the car buying process easier and more efficient, but safer too. We’ve also been hugely inspired by leadership teams that have taken equally bold steps to protect their colleagues and to instil rewarding and collaborative working cultures.
“In this climate we think it’s more important than ever to step back and to recognise true retailing excellence. And based on the most comprehensive judging process, there is no doubt that this year’s winners are incredibly deserving, not least Acklam Car Centre, which truly represents the very best of our industry.”
For a full list of winners, please visit the Auto Trader Retailer Awards website: www.autotrader.co.uk/retailer-awards
About Auto Trader
Auto Trader Group plc is the UK and Ireland's largest automotive marketplace. Our marketplace sits at the heart of the car buying process, with the largest number of buyers and the biggest choice of trusted stock. Auto Trader exists to change how the UK shops for cars by providing the best online car buying experience and enabling all retailers to sell online. We are building stronger partnerships with our customers, using our voice and influence to drive more environmentally friendly vehicle choices and creating an inclusive and diverse culture for all of our people. Auto Trader listed on the London Stock Exchange in March 2015 and is a member of the FTSE 100 Index.
For more information, please visit https://plc.autotrader.co.uk/who-we-are/about-us/
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