Motor Trader Independent Dealer Awards WINNERS 2021

We are delighted to announce that Acklam Car Centre has been presented the ‘UK Independent Dealer Customer Care Pandemic Response Award’ at the Motor Trader Independent Dealer Awards 2021

The winners were determined by Motor Trader Independent Dealer Award judges who were hand-picked for their experience and industry knowledge.

With lockdown closures and reduced showroom footfall, we embraced digitalisation in our COVID-19 business strategy and kept going. We’ve always strived to improve what customers were looking for when buying a car so our next goal was to transform the online car buying experience.

Our response to the pandemic was to create videos for every car in stock, allowing our customers to get a more ‘real’ idea of the car they are interested in buying and ultimately giving them the confidence to deal with us, without needing to visit the dealership in person. This has been particularly appreciated by our customers during Click & Collect as remote car buying was still quite new to the public.

We couldn’t win this award without our hard working team and our valued customers that have made Acklam Car Centre what it is today. Our team has worked extremely hard over the past 18 months to operate safely and keep the business going in line with the Government guidelines, so we are delighted to be recognised by Motor Trader.

Even as we are returning to normality and our customers have more freedom to visit our showroom and speak to us face-to-face, our videos are an integral part of the customer experience.