Auto Trader Retailer Awards Winners 2021


13,500 retailers
1,500 shortlisted
54 finalists
7 awards…

What do the Auto Trader Retailer Awards mean?

Buying your next car should be exciting, but with so much choice, sometimes it can feel like a daunting process. To help make the process easier, Auto Trader introduced the Retailer Awards, designed to recognise some of the best retailers in the business.

On 22nd July Auto Trader revealed the winners of the Retailer Awards 2021, awarding 18 trophies across seven categories celebrating the key elements of modern retailing, ranging from the best online and in-dealership customer experience, to the best customer engagement.

With over 13,000 retailers to choose from, finding the best of the best wasn't easy. That's why the winners were determined by an independent judging panel of independent experts from some of the world's biggest brands, including Google, Rightmove, The Specialist Works, as well as the opinions of thousands of car buyers and the most comprehensive mystery shopping programme we've ever conducted.

So, if you're searching for your next car, why not take a look at our award winning dealership?


We are delighted to have been presented the Innovation Award and to be chosen as the finalists for the People & Culture Award. Our team has worked extremely hard over the past 18 months to adapt to the unprecedented challenges of COVID-19 and the digital climate, receiving this award for our videos is extremely rewarding.